SPECIALIZATION

CREATE A PROFESSIONAL INTERIOR DESIGNER BRAND!

Find your unique selling point, create a strategy, and build a specialized brand in the interior design industry in just a few weeks!

If you recognized yourself in these points, 

THIS PROGRAM IS FOR YOU!

you will find your specialization in the industry,

you will start attracting conscious clients,

you will builda brand that is recognizable!

YOU ARE AN INTERIOR DESIGNER AT THE BEGINNING OF YOUR JOURNEY

You have had your studio for a short time or you are just starting in the industry.

You want to build a brand that stands out from the competition.

You don't want to operate by trial and error because you are looking for a proven path.

YOU RUN A STUDIO BUT FEEL STUCK

You design for everyone, and it's getting harder to attract interesting clients.

Projects come in randomly, and you feel like your business is chaotic.

You want to have a clear direction for growth, which will allow you to operate more effectively.

YOU HAVE CLIENTS BUT YOU'RE FIGHTING ON PRICE

Your offers are compared to others, and often the lowest bid wins.

You want to stop competing on price and start selling your unique value.

You know that specialization is the path to higher rates and better projects..

YOU NEED TO ORGANIZE YOUR BUSINESS

You don't know what to post on social media, how to talk about your work, and how to build a cohesive image.

You want clients to immediately know what makes you different and what you are an expert in.

Your goal is not only to design but to build an expert brand that matters in the industry.

IT WAS CREATED WITH DESIGNERS LIKE YOU IN MIND!

I don't create business courses for everyone!This program was developed because I've been working in the industry for years with architects who face similar challenges, and it is suitable for you if:

WHO IS THIS PROGRAM FOR?

+ BONUS

MENTORING

WORKBOOK PRO

ONLINE TRAINING

THIS IS NOT A COURSE YOU'LL PUT ON THE SHELF!

It’s a transformative process that gives you the tools and guides you step by step towards a specific change in your business!

It will help you navigate the process of building a specialization and brand strategy for your design project. In the theoretical part,you will find a clear explanation of what specialization in interior design is, the benefits it brings, the mistakes designers make without a clearly defined direction, and how to align specialization with your own work style and target audience.The practical part consists of a set of specific tasks and tools that will allow you to translate knowledge into action. You will complete exercises that will help you build a cohesive communication, offering, and development plan for your brand. You will create a template that will help you plan marketing activities and implement specialization into practice.

It allows you to create a structure and a clear plan for building an expert brand!

20 IDEAS FOR SPECIALIZATION IN INTERIOR DESIGN!

20 specific specialization directions along with a description of their characteristics, target groups, business potential, and examples of services you can offer in them. Each idea shows howthe given specialization works in practice, what its needs are, how to stand out, and what development opportunities it offers to designers.This way, you will find it easier to assesswhich specialization suits you, your design style, and the stage you are at professionally. This is practical help in choosing a direction that will realistically translate into a cohesive and profitable business.

It is part of every package, whether you use just the workbook or the package with training. You always receive my individual support. You choose the program that suits you, but you are never left alone with your doubts. We meet in online mentoring sessions and work together on what you have done in the workbook: we analyze your ideas, check the feasibility of their implementation and select priorities. I help transform your ideas into the first concrete steps and develop an action plan that you can apply in your workshop.

You receive expert support and assistance at every stage, you are not left alone!

You will understand the essence of specialization in interior design and see what real benefits it can bring to your brand. I will show you how clients perceive you when you have a clearly defined differentiator and when you do not. We will analyze examples of brands that effectively utilize specialization in their communication and offerings. You will perform simple, practical exercises that will help you decide on the direction of your own specialization. You will also learn the basics of building a brand strategy and the tools that will allow you to implement specialization safely and without risk, step by step, in accordance with how your studio operates today. The entire session takes place live, with the opportunity to ask questions and discuss your own examples.

Thanks to the training, you will immediately know how to translate knowledge into practice!

COMPLETE KNOWLEDGE, TOOLS, AND SUPPORT IN EVERY PACKAGE

WHAT DOES THIS PROGRAM CONTAIN?

CHECK AVAILABLE PACKAGES AND DECIDE WHAT YOU NEED

8 MODULES OF BRAND DEVELOPMENT STRATEGY

6 TOOLS TO START ACTIONS

90 PAGES WORKBOOK WITH THEORY AND EXERCISES

60 MIN. 1:1 ONLINE MENTORING SESSION

BONUS! 20 IDEAS FOR SPECIALIZATION

START PACKAGE

8 MODULES OF BRAND DEVELOPMENT STRATEGY

6 TOOLS TO START ACTIONS

90 PAGES WORKBOOK WITH THEORY AND EXERCISES

BONUS! 20 IDEAS FOR SPECIALIZATION

BASIC PACKAGE

CHOOSE A PROGRAM FOR YOURSELF

AFTER WORKING WITH TOOLS AND MENTORING SESSIONS

HOW WILL YOUR WORK CHANGE?

1. You will gain a clear direction for your development:

You will stop wandering from project to project.

You will define a specialization that fits your style and capabilities.

You will gain confidence that your brand is heading in the right direction.

2. You will attract the right clients:

Clients will know what you are an expert in.

Instead of random projects, you will start receiving assignments that truly interest you.

Your portfolio will become cohesive and showcase a clear style.

3. You will raise your rates and gain stability.

Specialization will help you escape the trap of competing on price.

You will have arguments to price projects more boldly.

This way, you will build a business that provides you with stability and financial satisfaction.

4. You will organize your communication and marketing.

Your social media will no longer be random, and you will gain ready-made content ideas.

Your offer will clearly state who you want to work with and what you provide.

You will build a brand that is easy to remember and recommend.

5. You will have tools for years

The workbook, training recordings, and specialization ideas will stay with you forever.

You can revisit, update, and develop your strategy whenever you want.

This is an investment that works not only now but throughout your entire career.

IMAGINE THAT IN A FEW WEEKS:

       Your studio is operating in a clearly defined direction.

Clients are reaching out because they know they need you.

You know exactly how to manage your social media.

You work with people for whom your knowledge matters.

Your rates are aligned with the value you provide.

You are an expert brand that has significance and a voice in the industry!

This is possible! And it starts here – with this training!

WHAT DO ARCHITECTS SAY?

THIS SHOWS THAT THE KNOWLEDGE I SHARE, WORKS

AND NOT ONLY IN THEORY, BUT IN REAL INTERIOR DESIGN BUSINESSES.

THIS TRAINING IS A NATURAL EXTENSION OF THAT BUSINESS EDUCATION

But here you have access to a system of tools and exercises that will finally allow you to realize your plans and turn ideas into a concrete strategy for the development of your studio!

I REGULARLY PUBLISH EDUCATIONAL CONTENT,

WHICH HELPS ARCHITECTS RUN THEIR BUSINESS

My social media consistently features positive comments from designers!

IT'S NOT A COINCIDENCE,

that designers who used this program found their unique selling point faster, organized their offerings, and gained confidence!

That's because this training wascreatedspecifically with the challenges 

you face in the interior design industry.

Are you wondering if this training will actually bring something new to your work?Will it provide you with specific tools that you can immediately apply to projects and daily business decisions?

THE BEST ANSWERS TO THIS QUESTION WILL COME FROM THOSE WHO HAVE ALREADY TAKEN IT!

"Quality is remembered long after the price is forgotten"

Patrizia Gucci

WHY IS THIS SO IMPORTANT?

Think about other industries!

In every industry, it is the specialists who inspire the most trust. They have knowledge, experience, and a clearly defined direction - this is why their work yields better results,and clients know they are in the right hands.

The same is true in interior design!

Specialization allows you to stand out and build a brand associated with professionalism, quality, and a strategic approach to design, not just aesthetic interior decoration!

YOUR SPECIALIZATION IS YOUR BEST IDENTIFYING MARK

WHO WILL TEACH YOU?

mgr EMILIA KRUPA

I specialize in the business development of architects and interior designers. I help build expert brands, that stand out from the competition and establish a strong market position. I show how to create strategies, offers, and work models that organize daily activities and allow for conscious business scaling.

I graduated with a master's degree in business management psychology.I have many years of experience running my own interior design studio and I also develop my competencies through coaching studies. This allows me to effectively support architects and designers in their personal and professional development.

I am a speaker at industry events, where I share my experience and practical approach to business in the interior design industry. For several years, I have supported designers through workshops, workbooks, online courses and educational content on social media. I combine experience with business knowledge and teach how to effectively develop one's brand in line with market realities.

My mission is to support designers in building strong, authentic brands and to genuinely raise the level of business awareness in the interior design industry!

I ENJOY BEING AMONG PEOPLE FOR WHOM GROWTH MATTERS!

business training for architects I coaching I mentoring I specialization

REMEMBER!

NOTHING WILL CHANGE IF YOU DON'T CHANGE ANYTHING!

FAQ – Frequently Asked Questions

1. Is the training recorded and can I revisit it?

Yes. You will receive access to the recording, allowing you to watch it at any time and return to key sections.

2. Do I need to be present live?

No, but it’s worth it - being present gives you the opportunity to ask questions and benefit from individual tips that you won’t find in the recording.

3. How can I use the specialization ideas?

Each card contains a complete set of information: target group, communication language, marketing, offer ideas, and content. You can compare them, choose, and even combine them to create the best direction for yourself.

4. What if I still don’t know what I want to specialize in?

This training will show you step by step how you can easily find your specialization even if you feel like you don’t stand out.

5. Is the workbook just theory?

No, it also includes practical exercises, questions, and templates that will help you work through the topic thoroughly and create your own specialization strategy.

6. What does mentoring look like?

After purchasing the package, we will agree on the time in which you will complete the material - usually it’s 3-4 weeks of intensive work. We schedule mentoring sessions in advance to plan the process. If you don’t use them within the agreed time - they expire.

7. Can I join the program at any time?

No. The program is not available continuously - sales occur cyclically, at specific times. This allows me to provide real support to participants and work with each individually.

8. Can I buy just the workbook?

No. The workbook is always part of the package with the possibility of discussing the results of the work. I want participants not to be left alone. This guarantees that working on specialization leads to real results, rather than just remaining in the realm of plans.

9. Do I need experience in interior design to participate?

No. The training and workbook are suitable for both beginners and experienced designers who want to organize their career direction and build a stronger position in the market.

10. Who is this program NOT for?

For those who are looking for ready-made solutions and expect someone to make changes on their behalf. The program is for designers ready to act, test, and implement ideas independently - step by step, with my support.

YOUR INTERIOR DESIGNER BRAND CAN BE A PROFITABLE AND STABLE BUSINESS!

YOU ONLY NEED THE RIGHT TOOLS AND STRATEGIES

AND THAT’S EXACTLY WHAT YOU GET IN THIS TRAINING.

WORKBOOK / TRAINING + MENTORING

TOGETHER THEY CREATE A COMPLETE TOOL SYSTEM FOR DEVELOPING YOUR BRAND.

TAKE A STEP THAT WILL CHANGE YOUR BUSINESS!

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