online training
You can develop exactly such a systemthanks to this training!
that you have a proven system in place!
Every time you know exactly how to prepare a quote for your client.
You have clarity on what content to publish on social media and when to do it to attract the right audience.
You understand the real needs of your clients and know where to meet them and how to reach them.
You have control over your finances and know how much you need to earn because you understand the costs of running a business.
You can manage your time so that projects don’t overwhelm you and work brings you satisfaction.
This is the effect of differentiation and specialization on which you can base your entire communication, brand strategy, and way of working. This way, you stop wandering and finally act according to a plan that truly helps you grow.
IMAGINE THIS...
LIVE ONLINE TRAINING + 20 SPECIALIZATION CARDS + WORKBOOK
a complete set of tools that will help you find your direction and build a RECOGNIZABLE BRAND
LIVE ONLINE TRAINING
8 MODULE DEVELOPMENT STRATEGY
6 INTRODUCTORY TOOLS
20 IDEA CARDS
WORKBOOK WITH EXERCISES
During the online meeting, I will show you how to find yourunique point in interior designand how to base your entire strategy on it, from pricing to communication, and even marketing and daily work organization.You will receive not only theory but also a complete set of tools,that will suggest real directions to you!
This training is your foundation for building adistinctive interior designer brand that attracts the right clients and allows you to work on your own terms!
"Quality is remembered long after the price is forgotten"
Patrizia Gucci
WHY IS THIS IMPORTANT?
Think about other industries!
You can go to a family doctor, but if something really bothers you, you choose a specialist. A neurologist, a cardiologist, a surgeon. And you pay more because you know that he solves your specific problem.
The same goes for an interior designer. If a client is looking for someone with experience in commercial projects, they won't go to someone who does everything - they will choose a specialist!
That's exactly why this training was created. So that instead of competing on price, you can consciously build an expert brand, attract the right clients, and grow your design business on your own terms.
YOU'RE BUILDING A BRAND THAT'S EASY TO REMEMBER
clients associate you with a specific thing
YOU ATTRACT BETTER CLIENTSyou know who you want to work with, and your communication hits the mark
YOU RAISE THE STAKESclients no longer compare you to dozens of other architects, but see you as an expert.
YOU HAVE CONSISTENT MARKETINGyour social media posts, offers, portfolio, and website speak with one voice.
The interior design market is growing every year. New studios are emerging, freelancers are starting to operate,
clients have access to hundreds of inspirations and comparisons online.
The result? It's harder than ever to stand out!
Many designers fall into the same trap: they design for everyone and take every project that comes their way!
they compete on price instead of standing out with value
they chase trends that will be gone tomorrow
But clients aren't looking for a designer for everything. They are looking for an expert! Someone who understands their needs, knows their lifestyle or business, and can create tailored solutions!
And this is the advantage that specialization in interior design gives you.
Specialization is your greatest distinction!
This is not a course you can put on the shelf!
It is a process, that takes you from distraction to a clear, cohesive vision of who you are as an interior designer and how you want to grow your business!
SPECIALIZATION CARDS
This is a unique tool that you won't find anywhere else.
20 complete specialization cards that showcase real niches in the interior design industry:
description of the target group (who this specialization is for),
business benefits it provides to the designer,
communication language and marketing style,
ideas for offers and additional products,
content inspirations for social media.
With the cards, you can quickly check which niche fits you and your working style.
WORKBOOK WITH EXERCISES
Theory and inspiration are important, but only personal work yields results.
That's why you receive a tool that guides you step by step through the process of building your specialization.
exercises to help identifyyour strengths and resources,
questions that help find your unique selling point among competitors,
templates for working on your offer, brand image, and content,
space to write down your own specialization strategy.
With the workbook,you create a ready-made development plan for your brand.
LIVE TRAINING
This is not just another lecture you can find online.
You will learn a proven process that will help you define your path.
You will discover how to translate your unique selling point intoyour offer, communication, and marketing.,
You will see market examples and real case studies,
and you will get answers to your questions live.
This way, you immediately know how to apply knowledge in practice.
A complete package of knowledge, tools, and support in one!
I won't overwhelm you with just theory. This training was created to provide you withpractical materials, ready to implement in your design studio.
WHAT EXACTLY DO YOU GET FROM THIS TRAINING?
if you recognized yourself in any of these points
THIS TRAINING IS FOR YOU!
you will stop acting in distraction,
you will start attracting clients who fit you
you will build a brand that is recognizable and profitable
You are an interior designer at the beginning of your journey
You have had your studio for a short time or are just starting in the industry.
You want to build a brand that stands out from the competition and attracts the right clients.
You don't want to wander through trial and error because you are looking for a proven path.
You run a studio, but you feel stuck
You design for everyone, and it’s getting harder to attract interesting clients.
Projects come in randomly, and you feel like your business is chaotic.
You want to build a clear direction for growth, which will allow you to operate more consciously and effectively.
You have clients, but you are competing on price
Your offers are compared to others, and often the lowest rate wins.
You want to stop competing on price and start selling your unique value.
You know that specialization is the way to higher rates and better projects.
You need to organize your brand and communication
You don’t know what to post on social media, how to talk about your work, and how to build a cohesive image.
You want clients to immediately know what makes you unique and what you are an expert in.
This training is definitely for you if:
This training was created with designers like you in mind!
I don't create business courses for everyone.
This program was developed because I have been working in this industry for years with architects and interior designers who face similar challenges:a lot of work, lack of stability, and a clear development strategy.
WHO IS THIS TRAINING FOR?
1. You will gain a clear direction for development:
You will stop wandering from project to project.
You will define a specialization that fits your resources, style, and values..
You will gain confidence that your brand is heading in the right direction.
2. You will attract the right clients:
Clients will know what you are an expert in.
Instead of random projects, you will start receiving orders that truly interest you.
Your portfolio will become cohesive and showcase a clear style.
3. You will raise your rates and gain stability.
Specialization will help you break free from the trap of competing on price.
You will have arguments to price projects more boldly..
This way, you will build a business that provides you with stability and financial satisfaction..
4. You will organize your communication and marketing.
Your social media will no longer be random, and you will gain ready ideas for content.
Your offer will clearly state who you want to work with and what you provide.
You will build a brand that is easy to remember and recommend..
5. You will have tools for years.
20 specialization cards and a workbook will stay with you forever.
You can return to them, update, and develop your strategy whenever you want.
This is an investment that works not only now but throughout your entire career.
This is not just another course that you will put on the shelf and forget.
It is a process that provides you with tools and guides you step by step towards a specific change in your business.
After implementing the knowledge from the webinar, working with the specialization cards and the workbook:
HOW WILL YOUR WORK CHANGE?
IMAGINE THAT IN A YEAR:
Your studio operates in a clearly defined niche.
Clients reach out to you because they know you are exactly what they need.
You don’t have to worry every day about what to post on social media.
You work with people whose projects truly bring you joy.
And your rates are commensurate with the value you provide.
It is possible. And it starts here – with this training.
THIS SHOWS THAT THE KNOWLEDGE I PROVIDE, WORKS
AND NOT ONLY IN THEORY, BUT IN REAL INTERIOR DESIGN BUSINESSES.
THIS TRAINING IS A NATURAL EXTENSION OF THIS BUSINESS EDUCATION
But here you have access to a system of tools and exercises that will finally allow you to turn your plans into a concrete development strategy for your studio!
I REGULARLY PUBLISHEDUCATIONAL CONTENT,
WHICH HELPS ARCHITECTS RUN THEIR BUSINESS
My social media regularly features positive comments from designers!
IT'S NOT A COINCIDENCE,
that designers who took advantage of this program found their unique selling point faster, organized their offerings, and gained confidence!
That's because this training wascreatedspecifically with the challenges
you face in the interior design industry.
Are you wondering if this training will actually bring something new to your work?
Will it provide you with specific tools that you can immediately apply to projects and daily business decisions?
The best answers will come from those who have already benefited from it.
WHAT DO OTHER DESIGNERS SAY?
REMEMBER!
NOTHING WILL CHANGE IF YOU DON'T CHANGE ANYTHING!
FAQ – Frequently Asked Questions
1. Is the training recorded and can I access it later?
Yes, you will receive access to the webinar recording, so you can replay it at any time.
2. Do I need to be present live?
No, it’s beneficial to attend live to take advantage of the Q&A, but all materials and the recording will be available to you later.
3. How do I use the specialization cards?
Each card contains a complete set of information: target audience, communication language, marketing, offer ideas, and content. You can compare them, choose, and even combine them to find the direction that suits you best.
4. What if I don’t yet know what I want to specialize in?
This training is perfect for you. It will show you step by step how to choose a niche and find out which one fits your style and capabilities best.
5. Is the workbook just theory?
No, it includes practical exercises, questions, and templates. With them, you will work through the topic and create your own specialization strategy.
6. Who is this training NOT for?
For designers who are only looking for inspiration or ready-made solutions but do not plan to implement them in practice.
YOUR INTERIOR DESIGNER BRAND CAN BE A PROFITABLE AND STABLE BUSINESS!
You just need the right tools and strategies, and that’s exactly what you get in this training.
you no longer have to design for everyone.
you don't have to compete on price or wait for random clients.
YOU HAVE A CHOICE
either keep trying a little bit of everything,
or finally choose a clear direction that will give you stability, better projects, and a recognizable brand.
This training was created specifically to guide you through this process!
training + specialization cards + workbook
together they create a system to build your own specialization.
Don't put it off. The sooner you decide, the sooner you'll see results!
Take a step that will change your design business!
Business training for interior designers / Marketing and strategy for architects / Mentoring and coaching for interior designers / Development and personal branding for interior architects / Courses, workshops, ebooks for architects / Tools and digital products for designers / Podcast for interior architects / Interior Design / Interior Designer / Interior Architect / Interior Project / Finishes and renovations / Turnkey implementations / Nowy Dwór Gdański, Vistula Spit, Stegna, Jantar, Sztutowo, Mikoszewo, Kąty Rybackie, Krynica Morska, Elbląg, Malbork, Tczew, Gdańsk, Pruszcz Gdański, Borkowo, Juszkowy